
GBTA Vienna 2026: three days, three hats and a takeaway on business travel
Review of the GBTA + VDR Europe Conference 2026 in Vienna: record attendance, rising travel spend, interviews, the Media Cocktail and impressions from a Swiss perspective.

Review of the GBTA + VDR Europe Conference 2026 in Vienna: record attendance, rising travel spend, interviews, the Media Cocktail and impressions from a Swiss perspective.

Slowing hotel inflation, Saudi Arabia alert, Risk Map 2027, Expensify–Visa deal, Airbnb’s AI agent: TravelBrain weekly report, week 46/2026.

Frontier fares +71%, Hyatt Leverage relaunch, CTM stock rebound, US Ebola attestation from 3 Nov: TravelBrain weekly report, week 45/2026.

Southwest corporate revenue +29%, IATA frees CTM guarantee, Amadeus data breach, US Ebola attestation: TravelBrain weekly report, week 44/2026.

Record US fares per ARC, Navan books in Slack, CWT Italy cuts 190 jobs, Booking launches Vayo: TravelBrain weekly report, week 43/2026.

Delta corporate demand strong, TripStax third-party sales end, Crawley leads Amex GBT, Southwest books via ChatGPT: TravelBrain weekly report, week 42/2026.

On 9 October 2026, the VDR presented its white paper “KI in Business Travel” (AI in Business Travel). A summary of the study and the online presentation, with my take for the Swiss market.

Amex GBT goes AI-owned, premium airfares rise, Middle East demand drops, Amex expense cards: the TravelBrain weekly report, week 41, 2026.

GBTA confidence highs, a Middle East travel warning, Skift Forum on agentic AI, and Delta NDC rollout: TravelBrain weekly report, week 39/40, 2026.

Skift Global Forum previews on AI servicing, a missile strike near Riyadh, and the NDC-vs-MCP debate: TravelBrain’s weekly report, Week 38/39, 2026.

CTM’s share collapse after an overcharging scandal, agentic AI booking, and NDC progress: TravelBrain’s weekly report on travel management and travel technology, Week 37/38, 2026.

CTM shares crash after ASX return, Delta and Spotnana advance NDC, and a viral AI booking bot grabs attention: TravelBrain’s weekly report, week 36/37, 2026.