Enhanced Airline Packaging: The Effect on Your Travel Policy and Display in the Corporate Online Booking Tools
One gets the feeling these days that the US airline marketing departments are reaching their creative zenith. American Airlines is the latest carrier to enter the fray with their ‘Choice’ suite (Choice, Choice Essential and Choice Plus). For the travelling public, this could offer a cheaper alternative. One thing is definitelyfor sure. Such packaging clearly adds complexity to both the TMC’s…